What the heck is a shandy?
2019 | with Leinenkugel’s
What the heck is a shandy? It’s a simple question, but most beer drinkers don’t know the answer, even if they’ve tried one. And if they do know what it is, they certainly don’t know the amazing backstory. We take our viewers to Chippewa Falls, Wisconsin to find out from the experts at the Jacob Leinenkugel Brewing Company.
Role: Director
THE LEINENKUGEL’S STORY
Once upon a time, in the Northwoods of Wisconsin, a German immigrant named Jacob Leinenkugel came upon a source of pure spring water and 2,500 thirsty lumberjacks. So like his ancestors before him—and with his wife, Josephine, working tirelessly alongside—Jacob started brewing beer. A family affair from the beginning, the Jacob Leinenkugel Brewing Company has kept the taps flowing for over 150 years. Has it been easy? Heck no!